About/CV

ABOUT/CV

Senior Creative
Strategist & Designer

15+ Years of Excellence.
Serving Global Brands.

What I Do Best

01

Branding & Identity

Strategic brand development designed to connect with global audiences. From high-level visual identity systems to comprehensive brand guidelines, crafting every element to reflect core business values and ensure market distinction.

02

UX/UI Design

Specializing in transforming complex digital requirements into intuitive, user-centric products. Creating seamless experiences for mobile apps and large-scale web platforms, focusing on clarity, accessibility (WCAG), and user satisfaction.

03

Web Design

Designing high-performance, responsive websites that balance modern aesthetics with technical precision. Built for scalability and speed, ensuring total brand consistency across all digital touchpoints.

Professional Experience

Designer

Brighter IR (Proactive Group, UK)

2018-2024

Operating as the sole designer and creative lead, taking full ownership of the creative direction for over 200 corporate projects. Delivering high-stakes design solutions for FTSE-listed companies and collaborating closely with Tier-1 PR agencies.

End-to-end Creative Ownership: Leading projects from initial concept to final delivery, ensuring all digital and print assets align with clients’ strategic goals.

Accessible Digital Design: Building user-centred, responsive platforms strictly adhering to WCAG accessibility standards, prioritizing interaction design across complex site architectures.

Technical Collaboration: Establishing seamless workflows using Figma and Adobe XD to produce high-fidelity wireframes and robust design systems for efficient handoff.

Award-winning Standards: Core design work recognized by the IR Society Best Practice Awards (2023, 2024) for excellence in investor relations design.

Key clients:

• Whitbread Plc.
• Zigup Plc.
• Petra Diamonds Ltd.
• Nanoco Group Plc.
• Marlowe Plc.
• Ceres
• Shearwater Group Plc.
• Trackwise Designs Plc.
• Constellation Cold Logistics
• Phoenix Copper Ltd.
• Allenby Capital
• Victrex Plc.
• Cordiant Digital Infrastructure Ltd.
• RBG Holdings Plc.
• Frontier IP Group Plc.
• Benchmark Holdings Plc.
• Virgin Wines

Digital Designer
Metaphors Ltd. (UK)

2013-2017

Delivering high-quality digital solutions for the international education sector across Europe, North America, Australia, and the Asia-Pacific region.

Platform Expansion: Translating lead concepts into comprehensive website systems, custom modules, and content blocks to ensure cohesive user experiences.

Mobile UI Design: Leading the design of tailored mobile application interfaces for educational institutions, focusing on clarity and usability.

Technical Implementation: Taking ownership of HTML/CSS and basic scripting within proprietary CMS environments to ensure pixel-perfect responsiveness.

Client Empowerment: Acting as a primary contact for support and producing custom tutorial videos to enable clients to manage their digital tools independently.

Key clients:

• Cognita Holdings Ltd.
• Camp Asia
• Stamford American International School
• American Academy of Vietnam
• St Andrews International School
• Australian International School
• DB Schenker
• Quartzelec Ltd.

Digital & Print Designer
ASG International

2012-2013

Collaborating with global teams at Freshfields LLP to deliver marketing materials aligned with strict brand standards.

Corporate Consistency: Maintaining and creating print collateral, HTML newsletters, and digital content within a high-pressure, in-house design studio environment.

Key clients:

• Freshfields LLP

Marketing Designer
PwC Hungary

2007-2012

Sole in-house designer for the Marketing & Communications department of a global Big 4 firm, managing a high volume of projects under global brand standards.

Brand Guardianship: Playing a central role in a major global rebranding initiative, ensuring consistency across all departments and communication channels.

Full-Spectrum Delivery: Producing annual reports, exhibition visual systems, digital advertisements, and large-scale event materials.

Data Visualization: Translating complex financial data into clear, compelling visual stories for leadership and consultants.

Legal Sector Support: Providing dedicated design and development expertise for PwC Legal’s associated firm, Réti, Várszegi & Partners Law Firm, managing their comprehensive visual and digital presence.

Honors & Awards

IR Society Best Practice Awards
Best Mid Cap Corporate Website 2024 (Zigup Plc.)

November 2024

IR Society Best Practice Awards
Best Mid Cap Corporate Website 2023 (Redde Northgate Plc.)

November 2023

All awards associated with Brighter IR